DIGITAL MARKETING'S IMPORTANCE DURING AND AFTER COVID-19
Business owners are accustomed to making compromises and finding solutions, but it's safe to say that COVID-19 has posed difficulties that haven't been seen before. Organizations across the nation and in almost every industry have been impacted by the virus over the past 7-8 months in a variety of ways, from financial losses and supply chain interruptions to the continued problem of conducting operations primarily - and for some businesses totally - online.
About half of all businesses in the United States, or more than 99% of all companies, are small firms. There's a lot at stake here! The risks remain significant because there is still no vaccination and "stay at home" orders are still in place in many areas. Therefore, if you're a small business owner hoping to develop your enterprise over the coming year and beyond, not merely survive, you'll need to modify your business model and procedures to reflect the "new normal" in consumer behaviour.
For the majority of firms, it's time to strengthen your online presence. Before the pandemic, consumers already made the majority of their purchases online, but now that some people rarely leave the house, businesses that rely on foot traffic and word of mouth are most at risk.
There are a number of reasons why the importance of digital marketing will only increase during and after COVID-19, regardless of whether your company has had a digital marketing plan for years or you're unsure how to use online marketing efficiently.
MORE PEOPLE THAN EVER ARE SPENDING TIME ONLINE
For years, many companies have relied on conventional marketing strategies to reach a large audience with their messaging. However, because people are staying indoors and avoiding personal contact, most conventional marketing platforms have far smaller audiences than they did before the outbreak. When people rarely leave their houses, even the most striking billboards (hello, Kris Lindahl!) won't be as successful.
People are also spending a lot more time online than ever before because they are staying at home less. A Wall Street Journal analysis found that as the pandemic began putting Americans on lockdown in mid-March, internet usage surged by 25% within a few days. Since then, we've been visiting websites, engaging in video chat, streaming, video gaming, and connecting on social media in record-breaking numbers.
When your target audience spends a lot of time online every day, investing in digital marketing is a no-brainer, whether it be through online ads, social media, blogging, or all of the above. (Find out here how much you should set aside for digital marketing.)
NETWORKING AND EVENTS HAVE MOVED ONLINE
In 2020, I hope you didn't already have tickets to watch your favourite band or sports team. Almost all major events this year, with the exception of Sturgis, were postponed, cancelled, or moved online, including South by Southwest and the Tokyo 2020 Summer Olympics. It's likely that your business has had to postpone or reconsider a live event, trade show, or conference that you usually look forward to for expansion.
Social distance should not be bad news for company when it comes to events, despite the fact that it is annoying not to be able to meet in person right now. Various sorts of digital marketing are being used by many businesses to advertise their events and develop new methods to network and connect people online.
Event organisers will need to devote more money and resources to digital marketing methods until it is safe to hold in-person meetings again, and even then we may still be forever adjusting to a new way of life. Digital marketing, when done right, may actually simplify events!
Social media is used by people for both business and pleasure.
According to Hootsuite, social media is currently used by more than half of humanity. And the number keeps rising! More people than ever before utilise social media, with the average user being a member of nearly nine different sites according to the most recent data from GlobalWebIndex.
Since social media is one of the finest ways to connect with your target audience, it should be relatively clear why more and more businesses are prioritising it. Yes, the majority of users sign up for Facebook, Instagram, YouTube, and other social media sites with the intention of making social connections, but they also use these sites to research reviews, discover new items, and see how other firms engage with their followers.
THE DIGITAL INDUSTRY IS SUCCESSFUL
E-commerce has increased dramatically since the internet's creation, placing pressure on conventional brick-and-mortar retailers. The digital economy now that we are dealing with COVID-19's implications IS the economy. We'll leave that to Axios, who is dubbing the coronavirus a "retail apocalypse," because we don't want to seem dramatic.
Retail outlets are closing everywhere, and frequently permanently, according to Axios, as a result of the coronavirus and consumers' shifting purchasing patterns online. According to a research analysis from UBS, 100,000 brick and mortar U.S. retail businesses will disappear by 2025. This trend began before the pandemic and has increased due to closures caused by the coronavirus.
We believe it is safe to say that online storefronts, websites, and social media pages will continue to be the new way of life when it comes to shopping, especially in light of the fact that well-known retailers like Nordstrom, Bath & Body Works, Gap, and Zara are closing a significant number of stores permanently.
If you run an online store, you are well aware of the critical importance of your website to your success. But even if you're not selling anything, you still need a fantastic website and a well-rounded digital marketing plan to make sure you're being found online by potential clients seeking for businesses like yours.
ADVANCE YOUR DIGITAL MARKETING STRATEGY!
The significance of having a digital marketing strategy for your company has only increased over time as the online world has expanded. The internet has now emerged as a lifeline for the majority of enterprises due to the pandemic. The moment to invest in digital marketing for your business has never been better than it is right now.
We handle everything at Webtoils Developments LLP, including web design, social networking, SEO, online advertisements, and more! Whatever it is, our digital marketing experts will handle it for you. Get a free quote today by speaking with a professional!
Comments
Post a Comment